Do you want to know how to start a jewelry business? Handmade jewelry making is becoming more and more popular.
It’s a fun hobby to take up and is easy to turn into a booming business for yourself.
Having a blog that showcases your jewelry making and your passion is so key to successfully marketing your business.
Here are 9 of the best topics that you can write about as a jewelry blogger.
#1. Client Testimonials and Showcases
This is a very effective way to sell jewelry because it creates social proof for your business.
When your prospects see happy clients on your blog, they will be a lot more interested in doing business with you.
#2. Latest Trend in Fashion and Jewelry
If you are just starting your jewelry business, one very potent way you can get sell jewelry online is by informing them your prospects of the latest jewelry trends.
This will work whether you are a trend designer or a personal jewelry designer.
One trick is to make sure the trend you are writing about is related to your own designs.
So if you designed emerald green earring, try and relate them to emerald green trends.
That is how to sell jewelry online.
#3. New Collection Inspiration
Still wondering how to sell jewelry online?
You can create a blog posts to highlight the way you got the inspiration for your new collection while highlighting the pieces you love the most.
This is a very good way to sell jewelry.
#4. Holiday and Seasonal Topics
When the season calls for it, write something completely related to the season you are in and relate it to your business.
Whether its holiday season or Valentine’s day, be creative and come up with something related to what is on people’s mind at that time.
For instance, you could write about how you like to express love affection to that special person on Valentine’s day, this topic can easily be used to draw attention to a beautiful piece of jewelry you recently designed like a heart stud.
This is a trick I learnt much recently about how to sell jewelry online.
#5. Niche Specific Articles
I believe you have to have a specific niche in order to attract your dream client.
This should be the first lesson you learn on how to start a jewelry business.
For example, someone who designs bridal and wedding jewelry can easily write about wedding trends in the fall.
Just make sure the trend is related so you can sell jewelry through it.
#6. Jewelry Care
A good way to sell jewelry is to show your clients just how to take care of their jewelries, maybe you run a weekly show or something, this will help your clients find you very easily and quickly.
#7. Celebrity Showcases
To spice up the content on your blog, you can talk about your favorite celebs and of course it has to be related to your designs.
You could feature one or two celebrity wearing a jewelry you designed or something similar to it.
Think of topics like “tips stolen from hot celebrities” or “How to wear your jewelry like a celebrity”.
Teach your readers how to style their jewelry and you stand the chance of passing off as an expert in the field.
This makes it a lot easier to do business with you.
Your customers see that you know exactly how to wear the jewelry they already have and the jewelry they will eventually buy from you.
#9. Specific Material, Practices and Techniques
Take advantage of peoples thirst for knowledge and teach them something new.
You can teach them how you made your jewelry, make sure you go through the explanation in a step by step process and mention all the gemstones and special techniques it took you to create that masterpiece.
Remember, the best topics for you are the ones that attract your dream clients!
Feel free to post about other topics that interest you and would be interesting to your readers.
Interact with your readers, respond to comments and show that there is a real person behind the screen.
Be encouraged to a take a peek at other people’s blog and see what they have been up to.
When you see what others are writing about, you can then fashion your own topics after that, making it more interesting for your own blog.
Hope you enjoyed this article, feel free to leave your feedback in the comments below!