This One Resource Can Get Your Products Featured in Magazines, TV Shows and Major Websites to Skyrocket Sales
What the heck is press and why do you need to start worrying about it? No matter what kind of business you run, you’ve got to start thinking about press for your brand… like now!
Press is when your brand gains coverage in magazines, newspapers, TV shows, celebrity endorsement, podcast, etc.
It’s pretty much what we’ve all dreamed about right? Seeing our products on TV or getting on the cover of a well-known magazine.
I know what you’re thinking, that all sounds great and dandy but I don’t have the money to hire a PR firm, or I don’t have the connections or resources (I’m just a small Etsy shop), or I just don’t know where to start.
Don’t fret, because today is YOUR lucky day.
I’m sharing with you exactly how you can get started. Because your dreams may not be as far fetched as you think.
First I want to share with you what press CAN and WILL do for your Etsy Shop:
- Press will increase your sales (who doesn’t want that?)
- Press will skyrocket your social media following
- Press makes you look good
- Press becomes a resume for other media outlets
- Press can tell your story
- Press is FREE advertising
- Press creates raving fans
Today I’m introducing you to your new best friend, HARO.
I’m about to blow your mind with this major FREE resource you should start using, like, yesterday. www.HelpAReporterOut.com (HARO) is a service that connects journalists/editors with people like YOU that could be of help to a story they’re currently working on, while enabling brands to tell their stories.
HARO distributes more than 50,000 journalist requests from highly respected media outlets each year, such as Parents magazine, Cosmo magazine, The Huffington Post, etc.
Did you hear that? They’re looking for YOU to help write their story.
I’m not wasting time here, let’s get started. P.S. Make sure to snatch this HARO pitching guide I put together for you (with examples) here.
First things first, you’ve got to sign up… like now! I’m not kidding, go ahead and click on this link.
I’ll sit here and wait for you to return. Once you get there, on the top right corner click SIGN UP.
Fill out all the necessary info and hit submit. Voila, that’s it. You’re officially on your way to fame.
Once you’re all signed up, you’ll start receiving (3) emails a day, Mon-Fri.
Each email will have a list of inquiries/leads from reporters of all kinds of publications and websites.
I know what you’re thinking, “3 emails a DAY Lindsay??? How am I going to keep up with that?”.
Don’t fret, I’ve got some tips for you that’ll make it much more manageable than you might think:
- Each email is organized into categories like: Health, Business & Finance, Entertainment etc. You’re going to pull your hair out if you read each and every lead. Instead, skip to the industries that don’t apply to you and go straight to the top two that do.
- If you have an assistant… use them! Set up your HARO account so that the emails go straight to them for filtering. This way only the inquiries that apply to you show up in your in box and everything else gets trashed, saving a crap load of time.
- Read each HARO email immediately after receiving it. This will help you get this task quickly out of the way allowing you to continue on with your work day. Rather than pushing them off to the side and having to go back and read them for a second or third time (that’s just time wasted). Trust me, you’ll thank me for this one.
Once HARO starts hitting your inbox, you’re going be like a little kid on Christmas and want to reply to every lead that comes even a little bit close to your expertise.
Don’t do it… you don’t want to become a serial responder, I’m begging you.
Follow my tips and tricks to make sure you’re getting the most out of this resource:
- When going through the emails, go to the sections that apply to you, picking only the top few leads that fit you and your brand (about 2-3). It’s hard not to get carried away and respond to 5-10 leads, which is why it’s so important to sit back for a second and think about WHAT your goals are here. What do you want to be known for, what do you want to be remembered for, is this something you’ll want your potential customers reading about you? It’s important to stay on brand when replying to these press leads, think before you reply.
- Don’t forget WHO you are as a person. So your business may not be in the baby industry, but if you’re a parent, don’t forget that you’re fully capable of replying to a lead about parents. This may not get you press directly related to your brand, but there may be a way to fit your brand into the story they’re looking for. Regardless, most of the time they’ll state your name, what you do for a living and a link (this strategy can and will drive traffic to your website).
- This last tip is a strategy I like to use for hitting the big press pot of gold. After you’ve gone through the email and weeded out what applies to you and what doesn’t, go back and scan WHO the lead requests are from. Try looking for some major publications in your industry and re-read the request. At first glance you may have skipped over this lead, but take a minute and try to come up with a way you can fit into this inquiry from a different angle. Many times, I’m able to find a way to make it work.
Now it’s time to pitch away and wait for someone to respond.
My biggest advice for pitching is to not spend too much time or you could waste your entire day away.
Try spending no more than 20 minutes on each pitch.
This not only makes sure you’re not wasting time, but it helps to make sure that your pitch is short and to the point.
I’ve put together a HARO pitching guide for you here, with examples of actual emails I sent that got me a yes, to help you get started.
Trust me, you’re going to want this (it’ll save you the headache).
Now that you’ve got the resource and tools to start getting some MAJOR press, you have NO excuse to get going.
I can’t wait for your brand to finally start getting the exposure you deserve and see sales skyrocket.
Comment below with what your biggest dreams are for your brand… I can’t wait to hear them and I hope this article gets you that much closer.