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Home / Blog / Seven Ways To Get More Traffic To Your Etsy Shop

Seven Ways To Get More Traffic To Your Etsy Shop

Seven Ways To Get More Traffic To Your Etsy Shop

Checking your Etsy stats each day to only to see them plateaued can be very demotivating.

That’s why you need to implement these 7 effective ways for growing your Etsy traffic using social media.

The underlying concept behind this guide is the so-called ’5-10-5 social media rule’.

So, what does this rule tell us? It is pretty straightforward:

  • Post/curate 5 times a day.
    That being said, your original content should be limited to 2 posts per week, while the rest should be stimulating and interesting content that you curated from around the web.
  • Follow 10 new people per day.
    So, if you are following the 5-10-5 rule for all your social media accounts, it means that, when you add the number of new people on each of your networks, it should amount to 10.
    You can, for instance, start following 5 people on Instagram, 2 on Twitter and 3 on Pinterest.
  • Share other people’s content 5 times per day
    Sharing is different from curating because it involves retweeting, repining and reposting the content someone from your network posted.

This is a great way not only to increase your visibility, but also build good relationships with the people you follow.

You can expect the favor to be returned!

If you have enough time to invest, and want the amount of traffic to go through the roof, you can consider using the ‘5-10-5’ ratio on each network individually

That would mean doing the five posts, ten follows, and 5 shares on every one of your accounts.

So, now that we have laid out the ground, we will move to the seven steps you should take in order to drive traffic to your Etsy shop and inevitably increase your sales.

You can put aside the investment-requiring advertisement plans, costly products and everything else.

All of these are completely free, and are simply a resourceful approach to what is already at your disposal.

1. Use Pinterest, and use it well! 

Pinterest is a magnificent platform that can be used to stimulate traffic infinitely. In addition to your existing ‘5-10-5’ strategy, make sure to join 5 collaborative Pinterest boards every day.

This will give you more than enough presence on a daily basis. And, if your items are any good – they will certainly be re-pinned all day long!

Before posting on Pinterest, you may want to make use of Pinstamatic, a free tool that will help make compelling images for all those lacking in design skills. You can use the tool to make new images or combine existing ones into collages and layered pictures.

 

2. Write guest posts

The two main reasons why many Etsians avoid writing guest posts are:

– They believe their items are too specific for any blog out there.
– They doubt their writing skills and social media importance.

When it comes to the first one, that is highly unlikely. If there is enough competition out there, then it means that your niche is large enough to have quite an audience.

The only thing you need to is be resourceful and try to find which blogs, magazines and conferences are covering it.

Then, approach them to write a guest post.

When it comes to the second reason, I have no other advice but: try harder!

Guest posts are an extremely powerful way of reaching out to a new audience, and you should do your best to try and make use of that.

In fact, most blogs will probably require you to edit your posts anyway in order for them to be completely adapt to their style and message.

Some already have established guidelines and rules about guest posts, while others will get back to you once you have already submitted your work.

Some Etsians are also afraid that, because they do not have their own blogs, the existing ones will not be interested in their guest posts.

That is far from accurate: your Internet importance is measured by the number of your followers.

If your followers only come from social media, but there are plenty of them, that is still more than enough for most blogs to accept your guest post.

So, how to go about it?

The easiest way to ensure your post will be accepted is to follow and engage with the blog for about two weeks.

Share their content, be active on their pages, and comment on posts.

Your comments should also be meaningful, so instead of writing a general response, try to give your honest opinion, review and perhaps some tips from your own experience.

You will instantly become noticeable, and the blog owner will be much more inclined to accept your post.

During your two-week period, also make sure to reflect on the type of content, style of writing and overall feel of the blog.

This will be very helpful when composing your guest post: you will have already done your research!

With research out of the way, check out what the rules are for requesting guest posts, and simply do it.

Make sure to find out what is the blog’s average waiting time for guest posts.

If you do not receive a response, do a follow up.

See why you did not receive an answer and if there is something you should fix.

Do not miss out on the fantastic opportunity of guest posting by any chance!

 

3. Engage with your community

Online platforms such as Social Buzz Club and BizSugar are a fantastic way to pave your way into the top-performing club in your industry through sharing their content and voting for it.

How does this help you drive traffic?

Well, most authors will, after seeing that you have shared or voted for their content, head to your profile.

About 70% of the time, they will engage with you content in the same way, and voilà!

You have increased your visibility.

Keep in mind that Social Buzz Club is somewhat different from BizSugar, so you can only share and not comment or vote for the content.

However, it can be used for efficient content curating. In addition, you can schedule your post-sharing, choosing the exact time and date when you want to content published ahead of time.

After you have gained five points on the website (shared five pieces of content), you will be able to post your own “buzz”.

Do it wisely, and your videos and posts will have your audience lead straight to your Etsy shop.

 

4. Engage with blogs

Using blogs has already been mentioned, so I will keep this post short.

Simply find blogs that fit into your niche, but are not your immediate competitors.

Then, engage with them through comments on a daily basis.

Instead of focusing on one blog, you can choose to have a few and design your own schedule for posting.

Choose how often you comment according to how often the blog publishes content.

As I have said before, it is important to engage in a meaningful way.

Your comments will mean nothing if they are too general.

Take some time and come up with honest and helpful responses.

Within the comment you will have the chance to include a link to your Etsy shop.

So, make sure that what you wrote offers some insight, as that will inevitably motivate the readers to go and check out your store!

You can also use the comments to include links to social media posts that you want promoted.

This can sometimes be enough, and you will not have to do a guest post, though I still strongly advise that you do!

 

5. Don’t forget about Twitter! 

The incredible potential for bringing targeted traffic through Twitter cannot be ignored.

So tweet away!

Use the ‘5-10-5 social media rule!

Tweet curated content five times a day, start following ten people a day, and retweet five interesting tweets a day.

To simplify your search for content, you can use a tool such as JustRetweet, and use Buffer to schedule your tweets for days ahead.

 

6. Find the best content

Instead of wasting hours online trying to find great content, use a service like scoop.it to sift through the best of the best.

Then, go back to Buffer and schedule it for publishing.

Do not forget the amount of content you need to find daily – ‘5-10-5,’ remember?

You can also use scoop.it to post your scooped content to a blog author’s wall.

Whatever you have found will be immediately visible to their huge audience.

Remember: the more visibility you get, the more traffic you will have!

 

7. Do an Instagram behind-the-scenes 

Show your audience where you work, how things are made, show them a funny video of a member of your team, show them anything that they may find interesting.

And of course, do the ‘5-10-5’ drill. Find new people to follow, post new images, repost someone else’s and do some commenting as well.

Instagram has the potential of making content going viral quickly, so harness it.

If you do it right, your will have a nice follower base in no time!

Once you make sure to include all of these steps in your overall social media strategy, traffic will be soaring!

More importantly, you will not only know what to do, but why to do it.

That is very important if you want to build on these steps and tailor it to your own needs.

Stay persistent and do not give up.

And may your Etsy shop flourish!

Do you have any proven strategies of your own that I have not mentioned here?

Let us know in the Comment Section Below!

About Gayle Curry

Gayle Curry co-founded the Etsy Shop, Wall Decal Source, with her husband Charles in 2012. Together they have learned what can break or make a shop and are now very excited to be sharing what they learned with everyone else in the Etsy community.

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46 comments

  1. Gayle, these are very helpful tips!
    I haven’t heard of Pinstamatic but am on my way to check it out now. Thanks so much for sharing!
    Etsy.com/shop/CristinApril
    😉

  2. Thanks so much, guys! Working really hard on my Etsy shop for quite few months. You really gave some good tips, excited to try them

  3. You’ve got a lot of great info in here, thank you so much for sharing! In hoping this will all help me and my Etsy store promote sales this holiday season and in the future!

  4. These are great tips, thanks!

  5. Hey guys,

    Great tips there! I attended your webinar last night and I am already implementing your tips to my shop.
    Of course, I will try and follow these valuable tips and hopefully give my shop a jump start! Thanks a lot for good advice!

  6. This is a very good article. I knew Etsy changed a lot after my traffic took a sharp decline for no reason. These tips are very useful and I will put a plan into action now on implementing them. I get a little overwhelmed with social media, so going to start slow and gradually build. Very helpful resource though, thanks for taking the time to blog about it!

  7. Howdy-Do Gayle!

    This is very helpful information. Thank you so much for sharing your expertise with me.

  8. Great article! But Not quite sure what you mean my curate/share from the web and how you can connect that with your product? Is there somewhere where you go into more depth on that and other social media concepts?

    • Hey Nicole, Great questions! By curate/share we mean compose blog posts from other sources, much like the lists you see online of # of great ways to (insert desirable action here). Those are curated posts and they include a little information from the original post, but then they link back directly to the original post. We offer more in depth training to our members, at this time we do not have a blog post for social media.

  9. Great content and very helpful. Thank you

  10. Great information! Seems overwhelming, but I’m ready to dig in and give it a try! Thanks for posting!
    Etsy shop – Pink Ink Creation (www.pinkinkcreations.com)

  11. Sorry I missed yesterday meeting. ..doctors appt..
    this article is very interesting and helpful will pass it on to our new group in Etsy named Creative PowWow Laredo
    we are a small group of artists helping each other start a Etsy store or manage our existing store…thanks again
    Dolores

  12. I hadn’t thought of following other people, but you’re right. It gets Spanglish Fabrics’ name out there in front of those that check the comment section. Thanks for the ideas!!

  13. Looking forward to trying these tips! Can’t wait to see my account soar! Thanks again

  14. Great article! Thank you so much for sharing your experience 🙂

  15. Great article. Thank you for the information. I agree social can be overwhelming but articles like this are such a huge help. I will definitely check out Pinstamatic and do the 5-10-5 rule. This is an article that I will save and refer back to many times. Thanks again.

  16. Thanks for these ideas. You’ve mentioned things I don’t know a thing about -yet- so I have a steep learning curve! A question – how much time do you spend each day doing social media? It sounds like it must be 3-4 hours at least! I’m concerned it would take me away from making art. Do you have thoughts about this?

    • Hey Susan,

      You can start with something like an hour or two per day to check out comments and answer messages so that you can still have lots of time for your art.

  17. very awesome info thank you

  18. I attended your webinar last night and received very valuable information for my shop and thank you for that. With me it is also slow going to implement all this great advice since I still work full time and have 2 part time jobs. But I will get to it and hope to “quit my day job” soon.
    Thank you again
    Margie

  19. This was very helpful I got so many ideas just by reading this that I’m going to use on my etsy shop.

  20. Just beginning the journey..I have 2 granddaughters that are going to be my tech team-excited! Good information here, yet I need a little more social media training before we launch this ship. Blessings for your journey too.

  21. Gayle,

    Great tips here, many of which I need to start implementing to gain more of an online presence. One thing I began to do early on when I started my business, was to contact bloggers, offer them a free sample of my product, and ask them to do a review. Some bloggers (the bigger ones), charge a small fee for this, others did not. Better yet, when they do the review, you can request they do a giveaway as well. I would get 50-100 twitter followers just from the duration of the giveaway contest. Now a year later, every so often, I get requests from bloggers that want to do a review and I don’t have to seek them out anymore. It’s a great way to get more of a presence online.

  22. I was in the webinar and towards the end lost connection. I am going to work with my store and use what I learned before I lost the class. This article was very helpful also. Thanks Gayle!

  23. Hi Gail:
    I’ve been on a cruise so missed the info on how to get more traffic to our shop. My sister and I have
    TykesKnits and started it Dec. 2 but so far no traffic to the site. Please let me know when you will
    be having another sign up. Thanks
    Sally Valdina

  24. As far as I can see I’ve addressed every marked *.

  25. I just want to say that the quality of your articles is top-notch! I’m new to Etsy and trying hard to spread the word and make sales. Thank you again for this spectacular article. I can’t wait to read more.

  26. Thanks so much for all the valuable information provided. I will utilize it for my shop!

  27. Thanks! I appreciated the content in your webinar at the weekend, and now this post, but am still a bit overwhelmed with the thought of joining and following so many different blogs, pintrest boards etc. If you’re adding 5 to more a day, that’s 35 a week, and 365 NEW contacts a year…now can you possibly keep up with all of them meaningfully, or is it kind of a game everyone plays to get noticed? Sorry to sound skeptical, but I’m sure I’m not the only one wondering this. Thanks for your insights.

    • Lucy, I share your concerns. My hope is that as I become more established, it will became less of a game to get noticed and eventually some of those online contacts will evolve into meaningful relationships. I hadn’t heard of the 5-10-15 social media rule but it sounds like it takes significant time and energy; however, it’s a great principal that I plan to adapt to fit my current time-energy bandwidth. Thanks for the tips Gayle!
      https://www.etsy.com/shop/thesalvagedsawhorse

  28. Great info thank you very much.

  29. Great ideas!!! I really enjoyed the webinar, I have already started implementing some of the suggestions! You guys rock for helping others!

  30. Thank you so much for this very informative steps! I actually watched your webinar last Sunday and I was so thankful I implemented what I learned right away. I duplicated my most popular product and changed my listing title based on what the keywords customers are looking for. It’s created significant amount of traffic on listings that haven’t really been seen and I made a couple of sales because of it. Now, I have to tackle the social media aspect of my business. With dedicated time and patience, I’m sure I can do it! Thanks for the inspiration!
    – Vicky from http://www.preciousreminders.etsy.com

  31. Thank you so much Gayle for this article/blog. This would surely help me get a good traffic for my new jewelry website. The 5-10-5 rule sounds impossible but I guess it would work if you would commit on doing it.

  32. What you are suggesting sounds totally overwhelming but I am learning to pick out a suggestion or two at a time and put them into play. I see that I need to understand Pinterest more fully. One of my Etsy prints is pinned and liked over and over again, and yet hasn’t resulted in a sale. What do you mean by joining collaborative Pinterest boards? Thanks for your tips and am looking forward to studying your course.

  33. This is great! Thank you for this post! I hope it will help my Etsy to get noticed! I will follow all these rules! I just opened a shop and Still figuring out what to do. If anyone is interested pls. Check my etsy shop https://www.etsy.com/shop/PhoebeXnyc?ref=hdr_shop_menu
    And pls. Let me know how to make my shop better. Thank you!

  34. Hi, thank you for the amount of information you shared. I’ve been looking for ways to promote my new Etsy shop and your blog is the first with real useful tips. I will certainly try those social media tool. What do you think of tumblr?

  35. Thanks again…..I’ve been studying your articles this morning, and what a wake up call. I really have a lot to learn. 1st up is replenishing my ETSY store that sort of went by the way side. I will be using some of your very timely information. THANK YOU SO MUCH. By the way I especially appreciate your illustrations and examples because I’m not even familiar with some of the terminology of the Web and Social Media.

  36. Gayle- great info, concisely edited and helpful, TY for your generous post!

  37. Another great article. Going to implement other social media sites this weekend. Thank you

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