; 6 Steps To Building Your Etsy SEO Foundation | eShop Marketer

6 Steps to Building Your Etsy SEO Foundation

People will be searching for your products using Etsy similar to how they search for questions, directions, or anything else in a search engine.

There is a way to optimize your products so that they will be found easily by your potential customers.

Use these 6 steps to create a solid foundation for your Etsy store to optimize your sales.

1. Use Google Keyword Planner

Keep your keywords very specific. There are tons of sites all over the internet and you need to focus your keywords both in the subjects and product descriptions in order to hyper-target and get visibility on Google.

If you are too broad, there’s no way your site will ever be indexed by Google or Etsy.

By taking the general keywords of the products you are selling along with the specifics and combining them in the keyword planner, you’ll get an idea of keywords you can actually rank for depending upon the competition.

Think of it like your product naming thesaurus that will give you a myriad of options on how to name your products with words that people actually search for.

2. What Are You Selling?

Your goal is to come up with 4-5 general/core keywords for your store sections that get tons of searches (according to Google Keyword Planner) and then specific ones for each of all of your products.

An example would be:

  • Funny baby clothes – General
  • Funny baby boots – Specific

3. Use Both Spellings Of Words

UK and American English sometimes spell the same words differently.

Since Etsy is global, make sure you hit on both of them for maximum exposure so you won’t leave any traffic on the table.

4. Check Etsy For Those Keywords

The competition on Google words won’t be the exact same as on Etsy.

The purpose of the Google search was to help you determine what people actually search when they’re looking for a product similar to yours.

By applying these keywords and then searching the competition on Etsy, you’ll know how fierce the actual competition on Etsy will be.

You’ll also want to see how many stars and rankings your competition has.

The more stars and ratings they have, the harder it will be for you to compete.

5. Renew your listings often

72.92% of the listings on the first page of Etsy search have been renewed within the last 7 days.

If you’re waiting 4 months for your listings to expire before you renew them than you’re missing out on a lot of traffic.

You can use tools like Etsy On Sale to schedule your listings to automatically renew.

We each of our listings around twice per month.

6. Fill Up The Descriptions

If you have a lot of relevant keywords you can use, then it’s worth filling up the titles and descriptions with as many as possible.

Adding descriptors like boy, girl, baby, babies, boys, girls, all of it will help because many people search in different ways.

You want to use the different alliterations and google keyword planner will help you be creative in what you’re trying to do.


People are having success with Etsy and hard work will get you where you need to be.

Keep on trying and using the trial and error method to figure out what works and what doesn’t. If you give up, you automatically fail.


This is a new venture for most of you and there are people out there trying to help. Good luck!

About Charles Curry

Charles founded his Etsy shop Wall Decal Source in 2012. He opened his decal shop and decided to create a nursery decal for his sisters new baby. Funnily enough he published the decal as an item for sale on his Etsy shop and people really liked it. Well a few years later and his shop has been almost completely taken over by nursery wall decals. He must still be a kid at heart. As Charles tested and tried all sorts of methods to expand his shop he stumbled upon a few simple formulas for consistently growing Etsy sales and views.

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