ETSY SEARCH UPDATE: As of July 2024, VPN doesn’t work anymore. However, the Etsy buyer app still shows the numbers according to some users. Just make sure your Etsy account is logged out.
As an Etsy seller, keyword research is your battlefield. You meticulously craft titles, tags, and descriptions, all aimed at ranking high in search results. But what if your intel is incomplete? What if Etsy’s seemingly arbitrary “1000+” result count throws a wrench in your well-oiled SEO machine? Fear not, fellow crafters! This post equips you with battle-tested tactics to bypass this limitation and see the true landscape of Etsy search.
The Frustration: The Disappearing Exact Etsy Search Result Count
You’ve typed in your meticulously chosen keywords, heart pounding with anticipation. But instead of a clear picture of the competition, you’re met with a vague “1000+” result count. This lack of precision makes it difficult to gauge keyword difficulty, understand buyer intent, and ultimately, optimize your listings for success.
The Solutions: Unveiling the Etsy Search Result Numbers
Here’s the good news: the hidden market of Etsy search results isn’t truly hidden. With a few clever strategies, you can bypass this limitation and gain valuable insights:
1. Leverage the Power of the Orange App:
Ditch the frustration of the desktop search. Many sellers report that the Etsy Buyer App (the orange one) displays the exact number of search results. Download the app, type in your keywords, and voila! The true competition size is revealed. This method is not only convenient but also puts you in the mindset of your target audience, allowing you to see what they see while searching.
2. Explore the World with a VPN:
Virtual Private Networks (VPNs) can be your secret weapon for unveiling the full picture. A VPN masks your location, allowing you to see search results as if you were in a different region. This can be particularly useful if you suspect location bias might be impacting your search results. Here are two ways to utilize a VPN:
- Free VPNs: Some browsers, like Opera, offer built-in free VPN features. While convenient, free VPNs often have limitations like slower speeds and data caps.
- Paid VPNs: For a more reliable and unrestricted experience, consider a paid VPN service. These offer a wider range of server locations and faster speeds, allowing you to explore Etsy search results from various virtual locations.
3. Go Mobile
Some users report success in seeing the exact search result count when using a mobile browser.
Pro Tip: Combine the mobile method with a VPN for a more controlled exploration. Use the VPN to set your virtual location to a relevant market, then access Etsy through a mobile browser. This can give you a more accurate picture of search volume in that specific target region.
Beyond the Hacks: Optimizing for the Unknown
While these strategies help you see the hidden market, remember: true SEO mastery lies in crafting listings that resonate with buyers regardless of the result count. Here are some tips:
- Focus on Long-Tail Keywords: Target specific, niche keywords that capture buyer intent with greater precision. These keywords might have lower search volume, but competition will likely be lower as well, making it easier to rank high.
- Prioritize Product Quality and Photos: High-quality photos and detailed descriptions are crucial for grabbing attention, regardless of search ranking. Invest in professional photography or hone your product photography skills.
- Embrace Customer Reviews: Positive reviews build trust and credibility, influencing buyer decisions. Encourage satisfied customers to leave reviews and showcase them prominently on your listings.
Final Thoughts
By combining these techniques—unveiling the full search result count and focusing on strong SEO practices—you gain a strategic advantage in the Etsy marketplace. Remember, the goal isn’t just to see all the results, but to ensure your listings stand out amongst them. So, go forth, conquer the hidden market, and dominate your niche with exceptional craftsmanship and insightful SEO strategies!
