About section

Etsy Shop About Section Writing Tips

Writing an excellent About section for your Etsy shop may be a terrific way to introduce potential buyers to your shop and give them a feel of what your brand is all about. It allows you to differentiate yourself from the competition and gives buyers a reason to select you over other suppliers.

Your About section should be complete. It may not only assist customers better understand your brand, but it can also boost your shop’s SEO by increasing your ‘Customer and market experience score,’ which is one of the Etsy search ranking elements.

The Etsy Shop About Section is found underneath the reviews on the desktop version and at the top of your shop on the mobile app.

What to Include in Your Etsy Shop About Section

The About section often includes information about your business such as its history, goal, values, missions, etc.

You can include the following:

  • Brand Video – It can be a short video where you can introduce your shop, background, products, values, etc.
  • Photos – Showcasing photos related to your shop will let shoppers know what your brand is about. You can show your creative process, the products you sell, etc.
  • Headline and Story – Make your headline catchy so it draws more attention to customers to read your About section. Your brand story goes here as well. You can tell the people why you started an Etsy shop, how your started your business, your expertise and experience, information about your products, etc.
  • Links to your business social media accounts and website.
  • Shop owner’s bio and team members, if any.

Writing an Effective Shop About Section

An excellent about section should provide Etsy buyers with insight into your company and what makes you stand out. Here are some important things to consider:

Short Introduction to Your Brand

Introduce yourself, your brand, and your items in 1-2 words. This might offer customers an excellent impression of your store.

Brand Story and Value

Tell them how you got started, what motivated you to build your products, and what makes your business unique.

Your Products and How They Can Benefit Your Customers

Describe how your items can improve the lives of your customers or solve their difficulties. By emphasizing how your products may benefit clients, you provide them with a clear grasp of the value that your products provide. This can help you distinguish your business from competitors and offer Etsy consumers a reason to buy from you.

Your Creative Process

Telling Etsy buyers how your products are manufactured helps set your business apart from mass-produced goods and resellers on the site. You may give Etsy buyers a behind-the-scenes peek at your business and help them connect with your items on a deeper level by revealing your creative process.

Your Experience and Expertise

Highlighting your skills in your about section is an excellent strategy to gain potential clients’ trust and offer them confidence in your items. This might help you stand out from other suppliers who may lack your degree of knowledge.

Etsy About Section Don’ts

Avoid Too Formal or Technical Language

Avoid using extremely formal or technical terminology that clients may find difficult to grasp. Write in a warm, conversational tone that is simple to read and understand. After you’ve completed writing it, read it aloud to check whether it sounds natural.

Make It Not Sound Like A Sales Pitch

Your about section should not be a sales pitch; limit your product characteristics to the listing description. It should instead be a true introduction to your brand, such as your brand narrative and creative approach.

Don’t Make it Too Long

Keep it brief and to-the-point. Nobody likes to read a part that is lengthy and rambling. A reasonable rule of thumb is to keep each paragraph between 2 and 5 sentences in length.

Never Forget to Proofread

This may sound apparent, but grammatical or spelling errors can make your store appear unprofessional and may even drive away potential consumers. So, before you post the about section, be sure you proofread it.


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About Charles Curry

Charles founded his Etsy shop Wall Decal Source in 2012. He opened his decal shop and decided to create a nursery decal for his sisters new baby. Funnily enough he published the decal as an item for sale on his Etsy shop and people really liked it. Well a few years later and his shop has been almost completely taken over by nursery wall decals. He must still be a kid at heart. As Charles tested and tried all sorts of methods to expand his shop he stumbled upon a few simple formulas for consistently growing Etsy sales and views.
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