Writing your Etsy profile can be daunting, even for a seasoned writer. As with any self-portrait, capturing yourself at the perfect angle and including all of your best features in the frame is challenging.
Writing your profile does not have to be a difficult task. Answering a few key questions honestly and thoroughly can lay the groundwork for an engaging, insightful portrait of who you are and what you do. A unique, concise, and well-crafted profile is critical to the success of any Etsy shop. It is worthwhile to spend time fleshing out and polishing your seller bio, regardless of where you are or what you make.
Your profile is distinct from your shop’s about section and is linked to your Etsy username. Buyers in your shop will see your profile picture as your shop owner photo. Shoppers will be directed to your profile if they click on your name under “Shop Owner,” so make sure it’s professional and complete. Consider your profile to be an introduction to you and your company. Tell the story of your company in the about section.
Why is Your Profile Important?
You are In Charge of Your Buyer’s Shopping Experience
The difference between Etsy and many other online vendor platforms is that we strive to make online shopping feel as personal as shopping at a local brick-and-mortar boutique. Your profile is a part of the Etsy sales experience that humanizes it. It’s the same as having a conversation at the cash register. Consider that exchange and what might happen during the interaction. Make it clear that you care enough about your customers to satisfy their curiosity. The more personal you can make the experience, the more buyers, particularly first-time buyers, will be willing to take the plunge.
You Deserve a Chance to Blast Your Own Trumpet
You create beautiful items such as handbags, cufflinks, armoires, and various other things that require tremendous energy and creativity. The profile section is where you can give yourself some recognition. Do yourself a favor. Discuss your process, your goals, and your creative inspirations. We know you put a lot of thought and energy into your products, so take your time with your bio and make it shine.
Tips for Creating Your Etsy Profile Bio
Tell Your Story
Is there a fun/interesting story about how your shop came to be? Did an unintentional ingredient addition result in a signature line of extra-delicious cupcakes? Did an old photo of your parents at the beach inspire you to make vintage-style bathing suits by hand? If done well, even short, creative, fictional histories or anecdotes can add to the mystique of your items.
Don’t overthink it, but try to use language to distinguish yourself and separate yourself from others. Make sure your description reflects how you differ not only from mass-market items but also from other Etsy shops. On the job site, there are hundreds of metalworkers. Tell us why your creations are unique without directly comparing yourself to others or disparaging anyone else’s collection. What distinguishes you? Be clear, concise, and comprehensive. Maintain a professional demeanor while remaining lighthearted and personal.
Make Your Points in a Clear and Concise Manner
Use titles to help draw attention to the various topics you address. Avoid creating a single large block of text. Headings make profiles much more readable, especially if you have much information to share.
Be Approachable and Friendly
Customers will be turned off when you sound rude.
Don’t forget to say hello! Treat us as if we’re walking into your store. Make an excellent first impression. Thanking people and displaying good manners never gets old. Engaging readers from the start will ensure they read the rest of your valuable information.
Proofread Before Publishing
When a shopper sees “free nipping” instead of “free shipping” in your profile or item descriptions, it speaks to your lack of attention to detail. This is not a good first impression for a seller of handcrafted items or custom goods. Proofreading is simple—it only takes a few extra minutes or a friend’s pair of eyes! Make sure to review your profile both before and after you post it. Perspective will be provided by time and distance from what you’ve written. Remember that you can’t always see your errors. Allow friends and family members to review your text after you’ve posted it to catch any mistakes before your buyers do.
Now that you’ve established your Etsy profile bio, learn how to build your listing descriptions here!