I cannot stress enough the importance of having great keywords for your product listing. It is truly the KEY to ranking your listings to the top of Etsy search or even Google! The more optimized your shop is for search engines means more sales for your products.
What are Keywords?
Keywords are words or phrases that people on the internet are searching for. Keywords are a bridge between your products to your target audience; helping them to find your items.
It’s crucial to know strategic keywords you can target for your product listing and how to construct your title to satisfy both Etsy search engine and shoppers. Keyword research depends on a better understanding of your target audience and how they search for your shop and products.
Keyword research will help you answer these questions:
- What are online buyers searching for?
- How many are searching for it?
To help your Etsy shop grow with search engine optimization, first, you must understand who your customers are and what their goals are.
This planning step is often bypassed because people think it takes too much time. Of course, you know what you want to rank for, but do you really know what your target customers actually want?
For instance, you’re selling jewelry on Esty. Think of the questions your potential customers might ask:
- What type of jewelry they’re looking for?
- What kind of material are they searching for?
- Are there more women than men searching for the products you sell?
- Why are they looking for jewelry?
- Where are they located?
And the list goes on.
Discovering the Best Keywords for Your Products
I’m pretty sure you have some keywords already in mind for your products. You can type them in Etsy search and see the search volume for those keywords. This way you can see which keywords are popular amongst Etsy shoppers.