Optimizing Your Shop for Etsy Search
Creating an Etsy store is easy, but once it opens, you won’t start making money immediately. Etsy shoppers would have to find your products for your shop to make sales, which is why Etsy SEO is crucial. Optimizing your shop will increase the visibility of your products on Etsy, making your products easier to find.
Here are some tips in optimizing your items on Etsy.
The Product Category Should be Included in Your Title
The product category is what buyers are likely to search when they are looking for a specific product. For instance, you make pillowcases. Make sure you use “pillowcase” in the product title.
Use Long-tail Keywords
Put in some long-tail keywords in your product title to bring in more sales. Longtail keywords are phrases with three or more words and they tend to be more specific.
Why is this helpful?
Well, because shoppers who use generic, shorter keywords usually have no idea what they really want. They will be bombarded with several products, and that means more competition for you.
The buyers who are most likely to make a purchase are the ones who search with more specific keywords. Fewer products are shown, which means there is less competition.
Let’s take the example we mentioned above – pillowcases. A buyer searching for a more specific keyword might type in “pink pillowcase for girls” or customized pillowcase”. These will generate fewer results but they are exactly what the buyer is searching for.
Primary Keyword Always Comes First
The primary keyword is your money word. Avoid unnecessary words such as brand name, color, or size.
Duplicate Your Listing but Use Different Keywords
Use different primary keywords for each listing because Etsy won’t allow more than two items from each seller in search results.
Being Too Creative is a No-No
I know you’re creative and you might be thinking of allowing your creativity for your product names, but please, keep that creative juice flowing in your products, not in your titles.
Buyers searching for items will not use unnecessary overly creative and cutesy terms. So, keep it simple.
Keywords in Tags? Yes Please!
You are allowed to use up to 13 tags for your products and this is a good opportunity to add relevant keywords. Use all 13 tags if you must.
About Charles Curry
Charles founded his Etsy shop Wall Decal Source in 2012. He opened his decal shop and decided to create a nursery decal for his sisters new baby. Funnily enough he published the decal as an item for sale on his Etsy shop and people really liked it. Well a few years later and his shop has been almost completely taken over by nursery wall decals. He must still be a kid at heart. As Charles tested and tried all sorts of methods to expand his shop he stumbled upon a few simple formulas for consistently growing Etsy sales and views.