We cannot deny that Pinterest can help drive more traffic to your shop. Pinterest has approximately 320 million users that utilize the platform to get ideas. It also helps them in deciding what to purchase.
You don’t have to be an influencer to appeal to Pinterest users. One of the platform’s best features is how it can be utilized for planning. Potential customers frequently pin items while browsing on websites such as Etsy, adding to their boards for inspiration or making plans to buy in the near future.
When Pinterest users repin your pins, your listings will be exposed to more people who might be interested in what you have to offer.
Make sure your listings are ready for pinning to make it more appealing to shoppers who use Pinterest to find what they are looking for.
Think Mobile
Most Pinterest users use mobile devices to browse the platform, so mobile-friendly images are a must. When uploading images for your listings, make sure to view them on your phone as well. This is to ensure that the images are bright, crisp, and clear when viewed on mobile.
Vertical Images
Most images you can see on Pinterest are vertical. It’s better to include around one or two vertical images.
Include Images with Variations
People look for products with variation photos in their listings. You can highlight the most important parts of your item, use a scale shot, close-up shot, etc.
Lifestyle Photos
Customers also prefer to see how products look in their spaces. Take it as an opportunity to demonstrate your skills in styling. Make sure that your item is still the focus of the image. It’s important to find a balance between creating a scene and making it obvious what you’re selling.
