Drive More Traffic from Pinterest to Your Etsy Shop

We cannot deny that Pinterest can help drive more traffic to your shop. Pinterest has approximately 320 million users that utilize the platform to get ideas. It also helps them in deciding what to purchase.

You don’t have to be an influencer to appeal to Pinterest users. One of the platform’s best features is how it can be utilized for planning. Potential customers frequently pin items while browsing on websites such as Etsy, adding to their boards for inspiration or making plans to buy in the near future.

When Pinterest users repin your pins, your listings will be exposed to more people who might be interested in what you have to offer.

Make sure your listings are ready for pinning to make it more appealing to shoppers who use Pinterest to find what they are looking for.

Think Mobile

Most Pinterest users use mobile devices to browse the platform, so mobile-friendly images are a must. When uploading images for your listings, make sure to view them on your phone as well. This is to ensure that the images are bright, crisp, and clear when viewed on mobile.

Vertical Images

Most images you can see on Pinterest are vertical. It’s better to include around one or two vertical images.

Include Images with Variations

People look for products with variation photos in their listings. You can highlight the most important parts of your item, use a scale shot, close-up shot, etc.

Lifestyle Photos

Customers also prefer to see how products look in their spaces. Take it as an opportunity to demonstrate your skills in styling. Make sure that your item is still the focus of the image. It’s important to find a balance between creating a scene and making it obvious what you’re selling.

About Charles Curry

Charles founded his Etsy shop Wall Decal Source in 2012. He opened his decal shop and decided to create a nursery decal for his sisters new baby. Funnily enough he published the decal as an item for sale on his Etsy shop and people really liked it. Well a few years later and his shop has been almost completely taken over by nursery wall decals. He must still be a kid at heart. As Charles tested and tried all sorts of methods to expand his shop he stumbled upon a few simple formulas for consistently growing Etsy sales and views.
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