The industry of eCommerce has significantly grown over the past few years. In 2020, eCommerce growth was 46%.
Thousands of online businesses launched for the first time when the pandemic began, which means that competition increased as well. Online shopping’s popularity is rising; that’s why more business owners incorporate online retail into their business so they can remain relevant and competitive.
There are specific obstacles you have to overcome for your Etsy shop to be successful.
Increasing Conversions Through Traffic Generation
Quality traffic includes shoppers who convert after finding your shop and is probably one of the most challenging obstacles to your Etsy growth.
On average, out of 100 people that visit your shop, only 2 or 3 people will purchase.
Here are some ways to overcome this obstacle:
- Use good keywords in your listing title.
- Make your product images eye-catching, especially the thumbnail photo.
- Make your product descriptions clear and concise. Make sure all the information needed by your customer is there.
- Nurture your customers to keep them coming back and encourage loyalty to your brand.
Failure to Recognize User Behavior
The majority of eCommerce sites find it hard to understand user behavior. One good way of understanding user behavior is creating data that includes how customers interact with your shop.
You have to research how people shop online to understand why they leave and don’t purchase from your shop. This will allow you to recognize the true reason for their dissatisfaction.
Here are some examples:
- Customers won’t purchase because of the shipping fee – You can offer free shipping
- Low sales – offer discounts, promos, giveaways, etc.
In today’s modern age, you can automate almost anything. Use apps or software to handle them instead of wasting your time performing work that doesn’t add value. It will save you so much time, which allows you to take more important matters.
I’m pretty sure there is an app that will manage whatever you need to be handled, such as inventory management apps, shipping apps, and more.
Failure to Establish a Brand Reputation
One of your primary goals is to aim for 25-30% of sales coming from repeat customers. Because acquiring new consumers is more expensive than maintaining existing ones, you should concentrate on increasing brand loyalty.
Additionally, your loyal customers will likely recommend your products to others, which is a good reason to improve your brand reputation.
It’s best to promote your Etsy shop on various channels such as social media, email, etc.
Managing any business comes with challenges. You have to be determined and never be discouraged. I hope this article can help you in some way to overcome any obstacles in your Etsy business.