Anybody that wants to take their Etsy store to the next level should be blogging and offering useful content to their market. It’s something we’ve mentioned before here.
But once you establish a blog, it’s time to start gaining subscribers. A blog is a channel to attract traffic to your business.
TIP: The most straightforward way is to find your target audience and target them with Facebook ads. Facebook is one of the best places to run ads since you have such an amazing choice in targeting your exact demographic. Getting traffic toward your blogs and content is something we’ll go over in another blog, but targeting your market on Facebook is the best way.
Step 1: When you’re looking to gain subscribers quickly, the first thing to do is to create a lead magnet.
A lead magnet offers free information of value in exchange for the viewers information. The biggest part of a lead magnet is solving someone’s problem or answering a question.
Something that’s going to benefit the audience and be worth them putting in their information. This is a super easy way to build your blog subscribers + email list quickly.
Guides, cheat sheets, toolkits and trainings are the type lead magnets that do the best.
Here’s some more ideas to help you get started.
- Video Training
- PDF Guides
- A collection of ebooks, guides, worksheets that you put together
- Webinar/Workshop Replays
Eventually, you can target these leads with offers and deals that appeal to their demographic.
Step 2: Installing opt-ins is how you’re going to collect the audience’s contact information.
I’ve included an example below where we used a webinar offer as the lead magnet.
You would run traffic to this page and have people sign up for the training. If using a blog as a lead magnet, the sidebar opt-in will let people subscribe to your blog or you could offer them bonus content if they sign up.
Either way, if what they are reading or watching something useful to them, they’ll want to opt-in.
Another place to put the form is at the end of the blog/page. You can have it in both places as well if you want.
The third place is a pop-up. Something that would ask for the opt-in after people were on the website a certain amount of time.
There are websites and programs in WordPress that you can set this up with.
The other way to get subscribers is a squeeze page, like the one pictured below.
Offering a course or a guide after they put in their information is the quickest way to stack up your subscribers.
When you set this up, make sure it’s only offering one thing, for one target audience. You don’t want too much going on.
The look should work and replicate your brand as well.
The goal is to have people who go to the page know exactly who is offering and what is being offered almost instantly. That’s going to create more opt-ins.
The thank you page is what brings it all together. Make the thank you page contain an offer.
It’s called a trip wire. After they’ve been turned into a lead, then you can start to give them offers that relate to the blog they may have just read.