As a small business owner, social media is one of your most effective low-cost promotional tools. You can increase brand visibility, communicate with consumers, and reach new prospective shoppers by utilizing social media marketing. Each channel has its own set of advantages and disadvantages, making it suitable for various types of promotion. Consider what sorts of promotions you intend to generate and which platform would be the greatest fit before launching a social media campaign.
Here is a quick guide to each platform’s best practices:
Cross-promotion, stunning images, freebies, attracting influencers, connecting to younger audiences, and behind-the-scenes activity are all ideal for Instagram. However, it’s not good for content that is overly promotional.
Facebook is best for video content (particularly live video), sharing handpicked photo collections, customer assistance (through Facebook Messenger), posting product listings, engaging with and reaching a wide range of people. On the other hand, it’s not good for connecting to younger auduences especially teens.
Pinterest is perfect for visual thinkers, trend lovers, inspirational boards, and on-trend products. On the contrary, it’s not best for timely or extensive copy.
If you’re new to social media, instead of attempting to market your business across every platform, start with one that’s a good fit for your items and connects with you and your target consumer. If you’re already socially adept, ensuring sure you’re taking full use of each network can assist increase traffic to your company.
Instagram for the Visual Storyteller
Maybe you’re very visual, but also very sociable and interested in what’s going on right now. If this is the case, Instagram may be the appropriate marketing tool for you. Instagram is a great location to showcase photographs of your process as well as personal components of your brand because it is visual and engaging.
Display images of works in progress or recently completed products for sale, but don’t stop there. Share an Instagram Story tour of your studio so your consumers may see where their things are manufactured. You may also connect with potential consumers and locals by using innovative hashtags. Hashtags are virtual connections to those who have a shared interest.
Facebook to Connect with Customers
Facebook is an excellent platform for connecting with clients who are already familiar with your brand and products. Use technologies like Facebook Live to break through the noise and engage your consumers in a conversation about what’s going on in your shop. Facebook may be used to publicize new items and provide sneak peaks into things as they are being created. Facebook may also be used to gather product development feedback and reveal behind-the-scenes insights into your company.
If you’re new to Facebook marketing, begin by pushing listings and content to the individuals whose views you most value: close friends and family. From there, you may expand to friends and acquaintances, and then to a bigger audience.
Pinterest for the Curator
If you enjoy creating mood boards and collecting inspiring photos, Pinterest may be the place for you. Unlike other social networks, Pinterest is used to plan future activities rather than capture the present moment. Business owners that are ahead of the curve use the site to acquire ideas for future collections and to style photos using current trends and color schemes.
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