How does one speak confidently about their business?
One of the most common questions you’ll encounter is, “What do you do?” How you respond to this question reflects your attitude toward your Etsy business and shapes how others perceive you and your work. Whether your shop is a side hustle or a full-time job, how you talk about it can impact your self-esteem and your business.
Advocating for your business is necessary for any entrepreneur because if you’re not a cheerleader for your own company, who will be? The more confident you are in your company, the easier it will be to talk about it. Even if you don’t feel 100 percent sure, you can build the vocabulary necessary to begin to speak confidently about your Etsy business.
Understand Everything About Your Etsy Business
Knowing your business inside and out allows you to speak confidently about it. This entailed determining what you truly desired from your Etsy business, setting specific goals, and devising a strategy to achieve them.
Package Yourself for Success
You’ll carry yourself more confidently if you look the part. Dressing professionally conveys to others that you are knowledgeable, powerful, and competent. Remember to dress for the occasion and your client’s emotional comfort when selecting clothing. Before meeting with a key client, learn about his company’s image, office environment, and internal values.
Do Your Best and Worry Less
Entrepreneurs who lack self-confidence frequently worry about what others may think of them. Negative self-talk can quickly make you feel as if others scrutinize every mistake and blunder you make. Concentrate on what you do well and delegate the rest to professionals.
Develop an Elevator Pitch
Whether you are fielding questions from curious people interested in your products or talking to friends in the early days of running your shop, you must be prepared to answer common questions about your business.
Find language that expresses exactly what you do and not some vague description that won’t grab attention. A good example is – “I sell my work.” Your work is more than just what you create. It includes everything else you do as an Etsy seller, from photography to customer service to social media marketing.
Give Yourself Credit
Instead of dismissing your business, congratulate yourself on deciding to become an entrepreneur. Starting your own business is a huge accomplishment. Take pride in taking that risk and pursuing your goals. Take ownership of the title of self-made entrepreneur and advocate for yourself.
Represent Your Brand
Because your brand is a direct extension of you as a small business owner, it’s critical to be aware of how you’re perceived both online and in person.
Be aware of how your appearance and demeanor reflect on your company and what they communicate to customers. Presenting yourself in a way that is consistent with your brand aesthetic helps to visually and thematically tie your business together and deliver your brand message. Choose a clothing ensemble that reflects your core aesthetics if you’re selling modern and sleek stationery at a craft fair.
Understand what your face is doing. Take deep breaths and repeatedly practice to relieve nervousness if you struggle when speaking about your business. Repeat the process, including making facial expressions in front of a mirror.
Playing the role of a confident business owner can boost your confidence. You must maintain a positive attitude about your Etsy business, even on difficult days.
As an Etsy shop owner, it is your responsibility to be your brand’s champion. Others will believe in you if you give the impression that you believe in yourself. What you have to offer is one-of-a-kind. While it’s vital to appear polished when discussing your company, don’t forget to let your personality shine through.
Challenges are inevitable when it comes to running a business. Learn how to overcome those obstacles here!
Also, check out howtosellonetsy.com for more Etsy selling tips!