#3 Picking Your Shop Name
Now that you’ve done your keyword research and you know what you want your foundation keyword to be, you’re ready to pick out your shop name. If you can get some keywords into your name that is great, it will help your shop get ranked a lot quicker. I advise everyone to avoid nonsensical names like Google or Bing. It can work out, but it will take a long time to get known.
You want your customers to understand what you’re selling or what you do just from hearing your name. Some good name examples are:
- Tattify – Tempory tattoo shop
- StickEmUpWallArt – Wall Decals
- Surface Inspired – Wall Decals
- Home State Apparel – Clothing
- Zen Threads – Clothing
- It’s also important not to make your name too specific, if your shop is named Hoodie Supply Co., then you’ll have a harder time if you want to sell t-shirts. Naming your shop after your name isn’t terrible, but unless your name is Paris Hilton, it’s not really doing anything for you. Also if your shop evolves into a huge business someday and you want to sell it to H&M for $100 Million dollars, they’ll probably appreciate it if your shop isn’t named “Teresa’s Jewelry”.
A great tool to use when picking a name is Namecheckr, it searches all social media and tells you what accounts are available or not.
It’s best to pick a name that has the domain name, Facebook, YouTube, Pinterest, Instagram, Twitter etc available so that you can secure your brand easily.