#4 Writing Your Shop Description
Now that you’ve created your shop, it’s important to write up a good shop title and description.
Shop Title: You want to put your foundation keywords into your shop title. Think of the keyword you want your shop to appear at the top of in Google, and that should be your shop title. Put your foundation keyword into the shop title and maybe even sub keywords. “Handmade Jewelry and Ear Jackets Made in NY”. Also, Etsy automatically adds a “By Shop Name” to the end of your title.
Shop Announcement: This is your “meta description”, you want to pack it with keywords in a more descriptive manner.
Example: We have been designing custom handmade jewelry since 2012. Our most popular items are our gold ear jackets and silver dog tag necklaces. Get yours today!
It’s important for your description to have keywords throughout, but also a description of who you are.