There are billions of Facebook users around the world. That’s why it is an excellent platform to market your Etsy shop and gain customers.
Here, you will learn tips on using Facebook to drive more traffic to your listings and increase your sales.
Create a Facebook Business Page
Having a business page to market your shop is better than using your personal account. Your business page should represent your Etsy shop well. Additionally, you’ll have access to analytics so you can monitor your page’s engagement and growth. Also, a business page looks more professional than having a personal account for your shop.
Never forget to add your Etsy shop link to your page. You can add your Facebook page link to your Etsy shop as well.
Focus on Your Listings
Sharing your listing on Facebook enables readers to go straight to your products. It’s one of the most straightforward methods to utilize Facebook for your Etsy business.
When you are promoting your products, add details in your caption that will interest your visitors. By doing this, your posts won’t feel too salesy.
Do not forget to include a solid call to action like “click to buy” or “visit my Etsy shop to see more.” These calls to action will increase click-through.
Increase Your Following
You can grow your followers by giving a link to your Facebook page when you email your buyers after purchasing something from your shop. You must give them a reason to like or follow your page, which can be a behind-the-scenes look, upcoming products, or coupon codes.
Vary Your Content
It’s better to mix it up and share contents that vary.
You can try the rule of thirds:
- A third for shop announcements and new product promotions
- A third for bonus items people will find beneficial, such as decorating tips, or DIY projects
- A third for topics that are related to what you sell
Experiment with Post Formats
You can do a carousel post, videos, or create photo albums. You can share updates on your shop using Facebook live so your followers can engage with your directly.
Interact with Your Followers
Social media platforms allow you to converse with your followers. When you are planning your content, take into consideration topics that will connect with them. Ask suggestions, and open-ended questions, which will help create a good conversation with followers.
Consistency in Scheduling and Branding
It would be best if you targeted posting once or twice a day. When it comes to brand imaging, consistency is also crucial. Make sure that whatever you post is consistent with your overall brand.
Consider Using Facebook Ads
You may target your promos to particular groups of people with Facebook Ads based on geography, interests, demographics, and other factors. Start with a minimal budget if you’re interested in paid advertisements but aren’t sure how they’ll work for your company.
Keep It Professional
Because you’ll most likely be maintaining your page from your personal Facebook account, it’s possible to mix the two. Check that you are not posting from your personal account before publishing to your page (and vice-versa). Your business page activity must represent your brand’s voice as well as your company’s aims.
Make Your Posts Short and Sweet
Many people will read your content on mobile devices, where they may need to click to see extra content. Captions should be kept to a minimum, especially if the objective is to get viewers to visit the website.
Keep Track of Your Progress.
By creating a Business page, you receive access to Facebook’s analytics tools, Insights. To obtain a sense of total follower involvement, look at various metrics such as comments, shares, and views.
