Pinterest is more than simply a social networking site; it’s also a visual search engine and a productivity tool. Learn how to utilize Pinterest for business purposes.
Pinterest provides a unique opportunity for businesses of all sorts to advertise themselves – as a visual search engine, Pinterest is excellent for exposing your brand to new prospective clients.
This is due to the fact that Pinners visit the platform in search of inspiration. They like to try new things, explore new ideas, uncover delicious recipes, and are frequently motivated to make their next buy.
Pinterest marketing is a collection of methods that leverage Pinterest into your company’s larger social media marketing plan in order to attract new audiences and increase brand and product exposure.
Here are reasons why businesses turn to Pinterest:
- Increase visibility and reach a new audience.
- Increase traffic to the company’s website or online store.
- Encourage conversions such as purchases, ticket sales, and newsletter sign-ups.
How to Use Pinterest for Business
1. Create a Pinterest Marketing Strategy
- Setting specific, measurable, attainable, relevant, and time-bound goals. What others goals do you want to achieve on top of gaining followers on Pinterest? Is it to increase traffic to your website, encourage sign-ups or increase sales?
- Understanding your demographic
- Learning about your particular target audience on Pinterest
- Looking at what your competitors are doing on Pinterest
- Planning your content on Pinterest that can be useful for your business
2. Pin Captivating and Engaging Content
Because Pinterest is a visual medium, effectively utilizing it for business requires the creation of high-quality, compelling visual material to share.
- Use vertical imagery. The recommended size for vertical pins is 1000×1500 pixels.
- Use quality images and videos. Pixelated images and videos are a turn-off. Aim for high-quality images and videos.
- Descriptive and compelling copy. Great descriptions can help with SEO. It should encourage users to click on your link.
- Text overlay. Consider adding a title that complements your visual statement.
- Refined branding. Incorporate your logo in your Pins if it makes sense for your business and fits your Pinterest marketing plan, so your brand doesn’t get lost in the Repin shuffle.
- Working links. Broken links will not benefit your brand! To provide Pinners with the optimal user experience, ensure that the link with your Pin does not go to a 404 page and that it loads promptly.
Also, be consistent! Pinning on a regular basis is more successful than making a board and filling it all at once. And pinning on a continual basis guarantees that your content reaches a larger audience.
3. Make Use of Various Pin Formats
Pinterest is an image-sharing site, but it’s more than that.
Switch things up! Pin a video urging Pinners to purchase at your e-commerce store, or try creating a carousel with many photographs on a single Pin.
Pinners also use the platform for inspiration, with 85 percent of Pinners using it to start a new project. Consider adding how-to Pins or inspiration boards to engage your audience with entertaining and useful information.
4. Plan Your Boards Carefully
Your brand’s boards can bring in new Pinners who are interested in certain themes or who want to learn new things.
You should expertly blend informative, interesting, and inspirational content boards with more promotional boards.
5. Use SEO to Optimize Your Pins
Because Pinterest is a search engine, make sure your Pins are easily found in a search! Include keywords in the descriptions of your Pins and on boards.
Rich Pins, which are meant to pin new information from your website while avoiding duplicate content, can also help your brand’s Pinterest SEO.
6. Track Your Metrics
An effective Pinterest marketing plan is based on statistics. In other words, tracking, analyzing, and monitoring important Pinterest data and audience behavior assists social media managers in determining which material works best and which content is less engaging.
7. Promote Your Pinterest Profile
Make certain that your dedicated fans from other platforms are aware that you are also active on Pinterest. Promote your Pinterest account:
- By incorporating a link to your Pinterest profile into your website.
- Incorporate the URL into your email signature.
- Promote your Pinterest business account on your company’s other social media channels.
- In a newsletter, share the news of the Pinterest profile.