Reasons to Have a Blog for Your Etsy Shop

Blogging is a great way to drive traffic to your Etsy shop and listings, and I think it’s worth a try!

We know you love your Etsy shop. It’s an excellent platform to start and build up your handmade business. However, you can’t make it your own when it pertains to function and appearance. That’s where blogging comes in. 

Your Blog is a Place You Can Call Your Own

Your Etsy shop will always look like an Etsy shop no matter how you change your banner or profile picture. With a blog site, you can have it designed the way you want it. You can use your desired blog theme, fonts, colors, and more. You can match it with your personality as well.

You Can Share Other Things with Your Customers

On Etsy, your customers tend to focus more on your products. On your blog site, you can show them who you are and customers will more likely buy from someone they can connect with on a personal level. You will notice a huge difference in how your customers interact with you on your blogs compared to when they communicate with you via Etsy. And it is pretty neat!

Great Way to Market Your Etsy Business

As I’ve mentioned above, you can connect with your customers on a personal level when you have a blog. So, it’s easier to market your products to them. 

You can let your visitors know that your products exist. You can share how you create your products or share a sneak peek of your upcoming creation. There is no limit to how you can keep your customers updated. And the best part is, it’s where you can build a following.

Blogging Provides Value to Your Customers

Having a blog will help your customers become more comfortable with your brand. And because they trust you, it will be easier for them to spend money on your products.


So, if you’re an Etsy seller looking to increase traffic and sales to your shop. I would definitely recommend you try blogging.

About Charles Curry

Charles founded his Etsy shop Wall Decal Source in 2012. He opened his decal shop and decided to create a nursery decal for his sisters new baby. Funnily enough he published the decal as an item for sale on his Etsy shop and people really liked it. Well a few years later and his shop has been almost completely taken over by nursery wall decals. He must still be a kid at heart. As Charles tested and tried all sorts of methods to expand his shop he stumbled upon a few simple formulas for consistently growing Etsy sales and views.
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