Offering sales or coupons is an effective marketing strategy to increase your sales. It draws in customers to purchase items from your shop.

Here are steps on how to set up a sale or coupon:

1. Go to your dashboard and click “Shop Manager”
2. Go to “Marketing”
3. Click “Sales and coupons”
4. Click “New special offer”
5. Choose the type of discount you wish to offer.

There are three types of discounts you can offer your customers on Etsy.

1. Run a sale

Here, you can take a percentage off of the price of your listing, or offer free shipping. Etsy shoppers will be able to see your items on sale on your shop’s homepage and across relevant search results.

So, how do you run a sale?

1. Choose “Run sale” from the choices
2. Choose between “Free standard shipping” or “Percentage off”

Free Standard Shipping Sale

You can offer free standard shipping, which means that your customer will not pay a shipping fee.

Domestic only

Limit the sale to apply to shipping to your domestic market only.

Minimum order to qualify

• None – no minimum
• Quantity – a minimum number of items
• Order total – a minimum amount spent

Duration

• Start date – Use the 1st calendar box to set the start date
• End date – Use the 2nd calendar box to set an end date

Terms and conditions

Your shoppers will be informed of any limitations, restrictions, and other terms that apply to the sale. This is optional though.

Name your sale

Think of a unique name for your sale. You can use letters or numbers. Your shoppers won’t see it, but it will help you track sales performance.

Percentage Off Sale

Choose a discount

You can offer anywhere from 10% – 70% off the price of your items.

Where is it valid?

You can choose from all countries or a country of your choice.

Minimum order to qualify

• None – no minimum
• Quantity – a minimum number of items
• Order total –  a minimum amount spent

Duration

Choose start and end date up to 30 days apart.

Terms and conditions

Your shoppers will be informed of any limitations, restrictions, and other terms that apply to the sale. Again, this is optional.

Name your sale

Think of a unique name for your sale. You can use letters or numbers. Your shoppers won’t see it, but it will help you track sales performance.

2. Send Offers to Interested Shoppers

You can send this offer to:

• Recently favorited shoppers – People who favorited something from your shop will receive the offer 48 hours after they favorited your item. Shoppers can receive the offer every 7 days and a max of 6 offers per send.
• Abandoned cart shoppers – People who left items from your shop in their cart will receive the offer. They will receive an email offering them a coupon for the item 24 hours after they abandon it in their cart. Shoppers can receive the offer email every 2 days and a max of 6 offers per send.

3. Create a Coupon

Types of coupon

• Fixed amount off – You can offer a fixed amount off the price of your items.
• Percentage off – You can offer any percentage off the price of your items.
• Free standard shipping – you can offer free shipping on your items. The buyer won’t pay the shipping fee.

Choose a coupon code:

The coupon code you enter will be sent to shoppers. They have to enter the code at checkout. This will generate a unique URL for the coupon code that your send to them.

How to Review the Performance of Sales and Coupons

You can track the performance of your offers in the Sales and Coupons section of your shop. Here you’ll see a breakdown of:

• Orders
• Items sold
• Average order value (AOV)
• Revenue