The holiday season is fast approaching, and we all know that a lot of businesses will flood customers with special offers and discounts left and right.
For Etsy sellers, the holiday season provides a great opportunity to experiment with marketing and promotions. Now is the best time to begin preparing for the most wonderful time of the year for online business, and it’s the busiest season and most profitable quarter.
However, creating promotions that perfectly fit your brand can be tricky at times. Let us help you with that.
First, copywriting tips. This is essential for your Etsy shop all year round and it’s even more useful this holiday season.
Always account for skim-readers
Internet users will rarely read a story in full anymore. Keep your descriptions short but sweet, and straight to the point. You can add bullet points so make any kind of lists easy to skim.
Use Images that Sell Your Product All by Itself
Thanks to Instagram and Pinterest, we have become familiar with “reading” images. We are already starting to expect the image to tell us clearly what to expect before reading any words at all.
Let People Know What Your Best Sellers Are and Keep Those Items in Stock
You can order all the supplies for your best-selling products in advance, and then utilize the power of social proof. You can use the words “best-selling,” “previously sold out,” and “back by popular demand” on your products that did just that.
Customers are often influenced by other customers with the same tastes. When they are shopping for your brand and niche, they find people automatically with kindred styles in your sales history. Customers love to know what other customers are buying.
Boosting Your Holiday Sales
Keep the Receiver of the Gift in Mind
One of the best strategies during the holiday season is encouraging your customers to gift your products. Giving your products as gifts introduces you to new customers. It’s one of the best forms of word-of-mouth recommendations.
Offer Gift Suggestions for Their Loved Ones
Remember that email list you’ve been building? It’s time to use it to offer gift suggestions for your customers’ loved ones. Most people usually don’t know what to buy as gifts, and they’re trying hard to think of what to give their loved ones each year. You can help your customers with that. You can come up with a holiday gift guide using your products from your Etsy shop.
Offer Free Shipping
It has been proven that free shipping is one of the best sales you can offer your customers. Customers really don’t like that added amount at check out.
But first, calculate what this free shipping thing will cost your business and see if it’s completely doable.
Market Like the Big Leagues
Take a look at what the big leagues are doing with their holiday promotions. Decode it and take it apart to find out why their holiday ads are so appealing. Use colors that customers are drawn to. Utilize images that will command their attention.
Give Your Customers a Reason to Come Back
You can upgrade their packaging, offer them discounts, or slip a postcard informing them about your next shop promotions. Go the extra mile and think of ways to surprise them.