Many businesses are using Instagram to market their brand. It is one of the most effective strategies to gain brand awareness and reach more potential customers.
You just have to use the right hashtags when you post your content. Remember that Instagram has more than a billion users – that’s why it’s the choice of a lot of companies when it comes to marketing their products and services.
Introduction to Instagram Ads
One advantage of using Instagram for advertising is you have control over your ads because you will be posting from your own Instagram account.
Here are more advantages of using Instagram Ads:
- Easy to use
- Scalable pricing
- Audience targeting is highly refined
- You are totally in control
When running ads on Instagram, you will have two options:
- Turn any of your posts into an ad (similar to Facebook’s Boost option)
- Create campaigns using Facebook Ads Manager
What Types of Ads Can You Do on Instagram?
A photo ad is the simplest of the bunch. Here, you will use only one photo either in a square or landscape format.
Using videos for your ads is one effective way to entice potential customers to go ahead and purchase your products or services. Video ads on Instagram can be shot in a square or landscape format and have a 60-second limit.
Collection ads are somewhat like video ads because they will appear as a video in the feeds. The difference is it is made up of a series of images that will play as a video – like a slideshow. You can also have the option to add audio and text.
For the Carousel ads, you can include 2 to 10 images or videos. Users are going to swipe through to view them all.
You can also use Instagram Stories for ads. It’s similar to Snapchat and Facebook’s My Day which are self-destructing images and videos that will only last up to 24 hours.
Reel ads are similar to stories as they provide a vertical, full-screen experience for users. They will appear between the Reels of a user and will last up to 30 seconds. Instagram users can comment, like, share, save, view, and skip them.