Video Marketing Ideas for Your Etsy Business

From our previous blog post, you now know how beneficial video marketing is for your Etsy business.

If you are looking for video inspirations, you have come to the right place!

Here are some video marketing ideas you can use for your Etsy shop.

How Your Products are Made

Creating videos of how your products are made will encourage interest. Let your audience take a behind-the-scenes peek. This will satisfy the curiosity of your customers as it highlights unique processes or materials that make every product stand out.

A Lookbook

Creating a lookbook video is a good idea to showcase how to use your products. It will help convince your viewers to purchase your products.

Lookbook videos can serve as a catalog of your new products as well.

How-To Videos

A great addition to your video marketing repertoire is a how-to video. This kind of video will also guarantee that you will have a steady stream of content.

Your target customers will find how-to videos informative and of high value because it’s more likely that they’ll see the answers they might be searching for about your products.

Customer Stories

A customer testimonial video is an excellent way to convince your potential customers to purchase your products. This kind of video explains how your product has helped your customers achieve results or overcome specific problems.

Product Story

Here, you can share a bit of history about your products, what inspired you to create them. It will help your target customers understand why your products are special.

Promo Videos

Promo videos will encourage your blog visitors to go to your Etsy shop and buy your products. Who doesn’t love promos, right? Let your readers know that they can take advantage of the promos in your Etsy shop.

With video marketing, you can just let your creative juices flow. There are limitless possibilities of how you can market your Etsy shop using videos. Take advantage of it.

About Charles Curry

Charles founded his Etsy shop Wall Decal Source in 2012. He opened his decal shop and decided to create a nursery decal for his sisters new baby. Funnily enough he published the decal as an item for sale on his Etsy shop and people really liked it. Well a few years later and his shop has been almost completely taken over by nursery wall decals. He must still be a kid at heart. As Charles tested and tried all sorts of methods to expand his shop he stumbled upon a few simple formulas for consistently growing Etsy sales and views.
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