Promoting your Etsy shop will require effort on your part for it to be successful. One of the effective strategies is to create videos for your shop.
Videos can do wonders for your Etsy business, especially if you have social media accounts such as Facebook, Instagram, YouTube, etc.
Here are the reasons why you should use videos as a part of your marketing strategy for your Etsy business:
Videos Increase Conversions and Sales
Customers seeing your products on videos is the closest thing they can get to seeing them in person. For this reason, it’s easier to convince them to purchase. Remember that vision is the most dominant sense, so imagine what videos can do for your business.
Video Has a High ROI
The majority of businesses can attest to the fact that video offers a good return on investment. The good news is, video editing tools are improving constantly and are becoming more affordable. Some you can use for free!
You don’t have to create perfect videos – what matters most is content. You just need to explain what your products are and how your customers can benefit from them.
Videos Make Your Business More Trustworthy
When customers trust your brand, there will be an increase in conversions and sales. A more effective strategy is to stop selling. Your goal is to let customers come to you by offering them useful and interesting information using videos.
Unlike photos, videos are more likely to ignite emotions and engage customers. We have to understand that some customers are skeptical about purchasing products online because they fear cheating and fraud. However, using videos can present your products in a form of conversation and can create a sense of individual approach.
You Can Explain Everything Using Video Marketing
Videos are useful especially if you are launching new products for your shop. You can show your customers how they work by creating videos! A great percentage of businesses create explainer videos because they are effective.
Want to Engage Lazy Buyers? Videos Can Do That!
Video is an excellent learning tool and very easy to consume. Many have busy lives and don’t have the time for reading long descriptions. Customers prefer products in action.
Videos Encourage Social Shares
Creating entertaining and fun videos encourages social shares. People share videos not because of the facts, but because of emotions. They are most likely to share something that they find funny or pulls their heartstrings.